Global Projector Shipments Increase by 4.5% in the First Half of 2024; XGIMI Ranks First in the Home Projector Market

Release Time：2024-10-23Source：Author：Hits：

Inthe first half of 2024, as the global economy continued its moderate recovery,the global projector market maintained growth momentum in 2024, driven bysporting events such as the European Cup, Copa América, and the Paris Olympics.This growth was particularly notable in Western Europe and North America, whileChina's performance remained weak.

Accordingto data from RUNTO, global projector market shipments reached 9396K units inthe first half of 2024, a year-on-year increase of 4.5%.

Global Projector MarketQuarterly Shipments, 2023-2024Q2

Data source: RUNTO, Unit: K

Home Projector Market Accounts for Over 85%

The growth in the global projector marketmainly came from the home projectors. Accordingto data from RUNTO, in the firsthalf of 2024, global home projector market shipments exceeded 8 million units,a year-on-year increase of 10.3%, accounting for 85.2% of the overall market.

With corporate procurement and engineering project demands yet to recover, coupledwith the cross-scenario application of home products, the commercial marketcontinued to shrink. In the first half of 2024, global commercial projectormarket shipments were 1.4 million units, a significant year-on-year decrease of19.6%.

Global Projector Market Quarterly Shipments byScenario 2023-2024Q2

Data source: RUNTO, Unit: K

Mainland Chinese Brands Expanding Influence in the GlobalProjector Market

Theglobal projector market is roughly composed of traditional foreign brands,mainstream mainland Chinese brands, and Chinese cross-border brands.

Traditionalforeign brands are gradually declining, occupying only three spots in the top10 brands in the first half of 2024.

Mainstreammainland Chinese brands currently form the second tier, with brands such asXGIMI, Xiaomi, JMGO, Hisense, Dangbei, and Xiaoming promoting the layout ofoverseas markets actively, improving both market performance and internationalinfluence.

MainlandChinese cross-border brands focusing on overseas markets have also secured animportant place, with their products mainly based on 1LCD technology and soldon overseas e-commerce platforms such as Amazon.

XGIMI Ranks First in the Global Home Projector Market

Since 2023, XGIMI has ranked first in the global home projectionmarket for six consecutive quarters. In the first half of 2024, XGIMImaintained its position as the leader in the global home projector market witha market share of 6.5%.

XGIMIhas increased its overseas marketing investments, particularly on social mediaplatforms such as YouTube, Instagram, and TikTok, which has been quiteeffective in driving significant traffic conversion. In addition to online andoffline retail channel layout, XGIMI has strengthened its overseas independentplatform layout, opening experience stores in places like Melbourne andAuckland.

Inthe global commercial projector market, the Japanese brand Epson holds aleading position, occupying nearly 50% of the market share.

Market Share of Major Brandsin the Global Home Projector Market, 2024H1

Datasource: RUNTO, Unit: %

Global Projector Shipments Expected to Approach 20M Unitsin 2024

Lookingahead to the second half of the year, despite facing numerous uncertaintiesincluding political, economic, and regional situations, projectors remain anelectronic product of interest to young users for viewing content. Therefore,market development potential and momentum exist. It is estimated that theannual projector market shipments will reach 19.77 million units, ayear-on-year increase of 5%.

Note: This is an excerpt from the report. For the fullversion, please contact RUNTO.